At the beginning of this year I decided to dog food our analytics platform with some of my favorite sites and content to help me keep tabs on technology trends and discover useful stuff. Continue Reading →
In a previous post we helped show you how to measure and compare the sentiment of your social media channels. Now we are going to help show you how to easily discover your brands best content (earned media) and curate it to a larger audience for an additional boost in brand awareness (social relevancy) using Native Ad networks like Outbrain and Taboola. Continue Reading →
Creating compelling content marketing starts with a story. For a startup that means defining a marketing strategy that works towards building an audience. That strategy is focused on the problem you are solving and providing valuable content that attracts and retains potential customers. In this post we will look at 6 key strategies that can help achieve those objectives. Continue Reading →
In a previous post we helped show you how in 3 simple steps you can start measuring the sentiment of your company, brands, industry and competitors from the web and social media. Now we are going to help show you how to easily monitor audience engagement and sentiment of your social media channels like Twitter, Facebook and Instagram. We will also show you how you can compare the data with your competitor’s social media channels.
In this post we help guide you on how you can “Be greedy when others are fearful and fearful when others are greedy” as Warren Buffet so famously phrased it. With the use of tools like Enginuity Analytics the ability to monitor the social activity and media attention of your stock investments gives you an opportunity like never before. The ability to keep a consistent eye on market opinions and trends so you can react and respond accordingly without being caught off guard. Now while stocks are performance driven they also go up and down many times simply based on sentiment, which is where you can use this to your advantage. Continue Reading →